| Starting & Running Your Own Horse Business: Marketing strategies, money-saving tips, and profitable program ideas |  | Author: Mary Ashby McDonald
Publisher: Storey Publishing, LLC
Category: Book
List Price: $19.95
Buy New: $12.38
as of 9/9/2010 17:34 MDT details
You Save: $7.57 (38%)
New (27) Used (9) from $12.38
Seller: supermoviedeals
Rating:  23 reviews
Sales Rank: 73,341
Media: Paperback
Edition: 2 Original
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 10.7 x 8.4 x 0.6
ISBN: 1603424830
Dewey Decimal Number: 636.10068
EAN: 9781603424837
ASIN: 1603424830
Publication Date: November 4, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.
Now, for the first time, this best-seller has been fully updated and revised. Starting & Running Your Own Horse Business includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.
The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, Starting & Running Your Own Horse Business is the one book that industrious equestrians can’t afford to be without.
Praise for the First Edition:
"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business." — Times (Huntsville, AL)
"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business . . . [y]ou'll be hooked from the opening chapter. . . ." — Horse & Rider
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| Customer Reviews:
 Great informational horse business book. June 5, 2010
Jessica Kreuzer (Apple Valley, CA)
Very helpful for any entrepreneur looking to start a business in the equine field. A+!
The second edition is a wonderful complete make over December 19, 2009
D. L. Perin (Maine , USA)
2 out of 2 found this review helpful
If you are looking at this book on Amazon, sadly the interior pages they are showing you and the 22 other reviews that they have posted are for the first original book that was published in 1997. This new edition is like a completely new book, while some of the original ideas and suggestions are still in the book they have been expanded upon and added to. This new book contains 60 or more black and white photos to help illustrate the text. I've been in the horse business for years, but I found a lot of great suggestions in this book. That is one of the problems with being in business we all often think we know what we're doing, it is refreshing to read this book and have those moments of "oh yeah, I didn't think of that". While some of the numbers they are using are not reality in my area of the country, that isn't as important as the work sheets to help you understand costs and profits. You should not be going into the horse business without reading this book first, and if you are in business already there are lots of ideas and information in this book to help make you more profitable. Just don't bother using the Amazon look inside feature, they are showing you the old book not the new one. Make sure you order the 2nd edition.
Helpful book gives new ideas for an "old dog" December 20, 2008
Corinne Logan
1 out of 1 found this review helpful
Having been in the borse business all my life, I thought I would purchase this book to see if I could pick up a few new ideas as even one new thought will pay for the book, right?
It is very thoughtfully written with concern for safety, income and creativity. Will be on the top of my reading pile for some time as I have already added a couple ideas for next year's camps.
For those in the horse business and wanting to increase their income potential, this is a well recommended book.
Corinne Logan
Willows Edge Farm
Bothell, WA
Starting & Running Your Own Horse Business May 12, 2007
Gunda GUTT (Acacia Ridge QLD Australia)
3 out of 3 found this review helpful
This book is a great guide for management on a cost-effective basis. Excellent! Great for the beginner to understand and very informative.
I bought it for my daughter and she could understand what running a horse business would entail. A great way to learn for a youngster that has no idea of what they are saying when they say they want to run their own business. All aspects of a business are looked at in a basic way.Starting & Running Your Own Horse Business
.......Horse Business February 19, 2007
J. Brooks (Friendswood, TX United States)
2 out of 3 found this review helpful
I found this book to be very helpful in planning my stable for public use. It has given me good ideas on planning, marketing and various programs to consider. It's also given me a good start on planning my budget for this project. I highly recommend this book for anyone wanting to move past the horse boarding only business.
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